Monday, December 3, 2012

Why Are HTC 8x Sales Soft Compared To The Nokia Lumia 920?

In the world of all things cellphones, there isn’t a better indicator of the hottest devices than the Top 100 Rankings on If you hit that page right now, this is the images that presents itself in all its glory…

You are then met with the Top 10 List off to the side, where the Samsung Galaxy S III takes the top four spots, before the Motorola Droid Razr Maxx breaks in to the top 5. Finally, after a few more Android devices, we see the Nokia Lumia 920 in the 10th spot. This is pretty remarkable given the device is all but sold out everywhere, but how poorly marketed is the additional Windows Phone lineup when there are no others to be seen?

At number 44, Nokia comes in with the Lumia 820, and finally at 47, we see the HTC 8X super phone. Even after the huge launch events, premium branding and features that destroy the best smartphones on the planet, the new HTC offering is just not being accepted like it should be.

The HTC 8X in all rights is a superphone. It is the best combination of amazing hardware, stellar software and a simplistic user interface. It fits anyone from the smartphone newbie to a seasoned smartphone hacker. Sure, they made some compromises where they needed to, just to keep the phone’s cost under $1000, but overall, it’s a perfect marriage of technology and fit.

Running on the Verizon Wireless or AT&T’s LTE networks or even T-Mobile’s HSPA+ network, the 8X offers plenty of speed downloading those new tunes, streaming a hit flick from Netflix, or even downloading the monster PowerPoint presentation you need for that important meeting in just a few seconds. The device is modestly priced between $99 and $199 on contract or a monstrous $599 off contract.

The 4.3” HD display delivers amazing performance and clarity. Colors are rich and well saturated. The 1.5 Ghz dual-core processor drives Windows Phone faster than any device, ever. The built-in Beats Audio processor creates the most realistic music experience available on mobile devices today. Before we pass over the rest of the specs of this beastly device, we have to take a moment to visit the cameras – and yes, we need to cover both…

First up, the backside shooter delivers amazing 8MP photos. With the SmartLED flash technology working with the f/2.0 lens, even the lowest light photos turnout stunning. Shooting video with the rear shooter will reveal amazing quality 1080p video. On the flip side, literally, the front side 2.1MP shooter features an extra wide angle (88 degree view) and a similar f/2.0 aperture lens. It is also capable of shooting the same 1080p video as well.

With this hardware driving the Windows Phone 8 software, we find it amazing that more people aren’t falling for this device the second they touch it. Live Tiles, Kid’s Corner, SkyDrive and the People Tile are enough for most people to run their lives from the HTC 8X. When you add in the full versions of Microsoft Office, Outlook email, Exchanged Calendars and more, the business professional will be more than at home with this powerhouse in their pocket.

If you haven’t checked out the HTC 8X on Verizon Wireless, T-Mobile or AT&T yet, you owe it to yourself to visit your carrier store and take a quick peek at it. Not only will you be impressed, but you just might wonder why you didn’t line up for one of these on release day.

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